Dawn is a personal assistant you use over text message. This policy explains what we collect, why, and what we do with it. We've tried to write it in plain English rather than legalese.
The short version. We collect your phone number and the things you tell Dawn to remember, because that's the product. We don't sell your data, we don't advertise, and you can delete everything by texting DELETE. Dawn identifies itself as an AI at the start of every phone call it makes.
Who we are
Dawn is an independent service operated by its founder in Toronto, Ontario, Canada ("we", "us"). You can reach us at hey@heydawn.ca.
What we collect
Information you give us
- Your phone number, so we can text you. This is required.
- Your first name and the name you give your assistant, if you provide them.
- The content of your messages to Dawn — appointments, reminders, names of people in your life, preferences, and anything else you choose to tell it.
- Details you give us for a call, such as which business to phone and what you'd like arranged.
- Payment information, if you subscribe. Card details go directly to Stripe; we never see or store them.
Information we generate
- A profile of what Dawn has learned about you, built from your messages, so it can be useful over time.
- Summaries of calls Dawn places on your behalf, including what was agreed.
- Basic delivery and usage logs — when messages were sent and delivered, and whether they failed.
What we don't collect
- We don't read your other text messages. Dawn only sees messages sent to Dawn's number.
- We don't access your contacts, camera, microphone, photos, or location.
- We don't track you across other websites or apps.
How we use it
We use your information to run the product and nothing else: to remember what you asked us to remember, to text you at the right moment, to make and summarise calls you request, to process payments, and to fix problems when something breaks.
We do not sell your personal information. We do not share it with advertisers. We do not use your conversations to train third-party AI models.
Phone calls
When you ask Dawn to make a call, Dawn phones the business as your assistant — never impersonating you — and states clearly at the start of the call that it is an AI assistant.
By default, we do not record calls. We generate a written summary of what happened and text it to you. Where call recording is offered in future, it will be optional, disclosed to both parties on the call, and only available where the law permits it.
Who we share it with
We use a small number of service providers to operate Dawn. Each only receives what it needs:
- Twilio and Linq — message and call delivery
- Anthropic — the AI model that understands and writes messages
- Supabase — encrypted database storage
- Railway — application hosting
- Stripe — payment processing
We may also disclose information if we're legally required to, or where we believe in good faith that disclosure is necessary to protect someone's safety.
Text messaging consent
By providing your phone number, you consent to receive text messages from Dawn, including proactive reminders and briefs. Message frequency varies based on what you ask Dawn to track. Message and data rates may apply.
Reply STOP at any time to stop all messages. Reply HELP for assistance. Mobile information will never be shared with third parties or affiliates for marketing or promotional purposes. Carriers are not liable for delayed or undelivered messages.
How long we keep it
We keep your information for as long as your account is active. If you delete your account, we remove your personal data within 30 days, apart from anything we're legally required to retain (such as billing records). Backups are purged on a rolling 90-day cycle.
Your choices
- See what Dawn knows — text WHAT DO YOU KNOW and it'll tell you.
- Forget something — text FORGET followed by the thing.
- Delete everything — text DELETE, or email us.
- Stop messages — text STOP.
- Get a copy of your data — email hey@heydawn.ca.
If you're in California, the EU, or the UK, you have additional rights over your personal data, including access, correction, deletion, and portability. Email us and we'll honour them.
Security
Data is encrypted in transit and at rest. Access is limited to the people who need it to operate the service. No system is perfectly secure, and we'll notify you promptly if a breach affects your information.
Children
Dawn is not intended for anyone under 13, and we don't knowingly collect information from children. If you believe a child has given us information, email us and we'll delete it.
Changes
If we make a material change to this policy, we'll text you before it takes effect.
Contact
Questions about privacy: hey@heydawn.ca
A note on this document. This policy was drafted for a pre-launch product and has not been reviewed by a lawyer. Before taking payments or handling data at scale, have counsel review it — particularly the sections on call handling, retention, and state privacy rights.