These terms govern your use of Dawn. By texting Dawn or creating an account, you agree to them.
The short version. Dawn is an AI assistant, not a person, and it will occasionally get things wrong — check anything that matters. Don't use it for emergencies or anything illegal. Calls are made as your assistant, never impersonating you. Cancel any time.
What Dawn is
Dawn is a software service that receives your text messages, stores what you ask it to remember, sends you reminders and updates, and — on paid plans — places phone calls to businesses on your behalf.
Dawn is an AI system, not a human assistant. It can misunderstand you, misremember, get a date wrong, or fail to complete a call. You are responsible for verifying anything important.
Who can use it
You must be at least 13 years old, and at least 18 to purchase a paid plan. You need a valid mobile number that can receive text messages.
Your account
Your phone number is your account. Keep control of it. If you change or lose your number, tell us so we can prevent someone else from accessing your information.
Phone calls Dawn makes for you
When you ask Dawn to place a call, you authorise us to contact that business on your behalf and to share the information reasonably needed to complete the task — your name, the appointment you want, and details you've given us.
- Dawn calls as your assistant. It never claims to be you, and it identifies itself as an AI at the start of every call.
- We can't guarantee an outcome. Businesses may decline to speak with an AI, may have no availability, or may give incorrect information. A failed call still counts toward your monthly allowance.
- You are responsible for what you ask for. Don't ask Dawn to make calls that are harassing, deceptive, or unlawful, or to contact individuals rather than businesses.
- Confirm what matters. For anything consequential — medical, legal, financial — verify directly with the business.
What you can't do
- Use Dawn for anything illegal, or to harass, deceive, or defraud anyone
- Ask Dawn to impersonate you or any other person
- Attempt to make Dawn place bulk, automated, or marketing calls
- Resell access, or use Dawn to operate a service for others without our written agreement
- Try to extract our prompts, reverse-engineer the service, or interfere with its operation
- Store information belonging to other people without a lawful basis for doing so
Not for emergencies
Dawn cannot call 911 or any emergency service, and must not be relied on in an emergency. It is not a medical, legal, financial, or mental-health service, and nothing it says is professional advice.
Messaging
By using Dawn you consent to receive text messages, including messages Dawn sends without being prompted. Message frequency varies. Message and data rates may apply. Reply STOP to end messages, HELP for help.
Plans and payment
- Free includes unlimited texting, memory, reminders and follow-ups. No phone calls.
- Paid plans include a monthly allowance of calls. Calls beyond the allowance are billed at the rate shown at checkout.
- Subscriptions renew automatically until cancelled. Cancel any time; access continues to the end of the billing period.
- We don't offer refunds for partial months, but if something goes genuinely wrong, email us and we'll sort it out.
- Unlimited plans are subject to fair use. We may contact you if usage is extreme enough to suggest automated or commercial activity.
- We'll give at least 30 days' notice before changing prices.
Your content
What you tell Dawn belongs to you. You grant us the limited licence needed to store it and operate the service for you. We don't use your conversations to train third-party AI models.
Availability
We'll try to keep Dawn running, but we don't promise uninterrupted service. Dawn depends on carriers, messaging providers, and AI infrastructure we don't control. Messages can be delayed or undelivered for reasons outside our hands.
Ending things
You can stop at any time — text STOP to end messages or DELETE to remove your account and data. We may suspend or end your access if you breach these terms, or with 30 days' notice if we discontinue the service.
Disclaimers and liability
Dawn is provided "as is," without warranties of any kind to the fullest extent permitted by law. We are not liable for indirect or consequential damages, including missed appointments, missed deadlines, or decisions made in reliance on something Dawn told you.
Our total liability is limited to the greater of $100 or the amount you paid us in the twelve months before the claim. Some jurisdictions don't allow these limits, in which case they apply only as far as the law permits.
Changes
We may update these terms. For material changes we'll notify you by text before they take effect. Continuing to use Dawn afterwards means you accept the new terms.
Governing law
These terms are governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein.
Contact
A note on this document. These terms were drafted for a pre-launch product and have not been reviewed by a lawyer. Before you take payments or place calls at scale, have counsel review them — especially the sections on calls, liability, and the arbitration and class-action provisions you'll likely want to add.